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June 04, 2008
Brand Tags
Brand Tags is an interesting site that gives a fascinating picture of the free associations people have with a number of brands. Some of the biggest associations for Nike: Sports, Sweatshop, Child Labor. For Apple: Awesome, Innovative, Expensive. Suggestion to the creator of this site: Think about implementing a system that groups those tags together that are essentially the same meaning. For example, Apple has an similarly heavy tag for both the words innovation and innovative. If both were recognized as essentially one tag, a more accurate reaction could be garnered.
Posted by shane at June 4, 2008 07:39 PM