These social films and reels were created under the new platform launched by Adidas Originals in 2023: “We gave the world an original. You gave us a thousand back.” promoting the Superstar, Gazelle, and Samba sneakers. The global campaign featured a worldwide roster of stars including Zinedine Zidane, Jenna Ortega, Pusha T, Hoyeon Jung, David Beckham, Stormzy, etc., while these videos featured a collection of Japan-centric local talents and influencers and were shared across the Adidas Originals’ and talent’s social channels.
Director, DoP: Dean Bradshaw
Editor: Shane Lester
Production: Acumen
2023